Case Study: Who’s In Fashion

Staying current and fashion savvy are high tasks for designers and runway, but when style expert meets social media, so begins the union of a meaningful relationship. This is how OmniBlue helped Who’s In Fashion launch a web-based marketing campaign through a brand new social networking forum exclusive to those in the fashion industry.

Through our expert team of web designers/ developers, we began by creating whosinfashion.com with a vision of vogue sophistication. The site features a variety of designers’ work from luxury and high-end brands featured on runways. OmniBlue understands that to market the brands to consumers, it is important to allow for the fashion fan base to connect with the designer’s work. In addition, Who’s In Fashion provides industry articles, unique fashion news, elegant style tips, and a view of the latest looks which enable discussions on a member page. From there, members are also able to build communication with their favorite designers to discuss on-going trends.

With our social media campaign, we developed banner ads to create lasting impressions that are both captivating and artistic. In promoting the site, we utilized our online marketing plan that includes Facebook and Twitter updates to promote interest of fashionistas and enhance the visibility of Who’s In Fashion. Based on member feedback, Who’s In Fashion is the beginning of a beautiful friendship among the artists in the world of fashion.

www.whosinfashion.com

Case Study: DTLA Village

A city can be a stranger to its inhabitants. Even with user friendly search engines and social networking sites, people are still faced with the unique challenge of not feeling connected to the place they live in and the people around them.

Our team of creative specialists know exactly how to conquer those challenges. In developing and implementing marketing and public relations programs for DTLAvillage, we have been instrumental in revitalizing the community of Downtown Los Angeles.

By providing our client with extensive market research, interviews, and a focus on the needs of the people and businesses in DTLAvillage, we have come up with a way to build a new city identity through our website development and enhancement services. With an elegant and sophisticated style of graphics, DTLAvillage is an attention-getting platform for social networking between businesses and individuals seeking to market themselves. Our motto is, “Know Thy Businesses, Know Thy Neighbors, and Know Thy Parties…”

It is no question that the site is a forum to build a tight-knit community and thus creates a sense of pride by promoting and connecting businesses, tourists, and residents. Our public relations campaign enhanced the image of a variety of businesses featured on DTLAvillage with services that include: published articles, banner headlines, ad pitches, media production, profiles, photography, and commercials.

Through Omniblue Marketing, our client achieved heightened visibility and enhanced awareness of the wonders of their great city. In addition, we consistently maintain market awareness with our highlights, blog posts, updates, newsletters, and flyers to increase prospective clients and referral sources.

www.dtlavillage.com