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Case Study: DTLA Village

August 12, 2011 case studies, spotlight

A city can be a stranger to its inhabitants. Even with user friendly search engines and social networking sites, people are still faced with the unique challenge of not feeling connected to the place they live in and the people around them.

Our team of creative specialists know exactly how to conquer those challenges. In developing and implementing marketing and public relations programs for DTLAvillage, we have been instrumental in revitalizing the community of Downtown Los Angeles.

By providing our client with extensive market research, interviews, and a focus on the needs of the people and businesses in DTLAvillage, we have come up with a way to build a new city identity through our website development and enhancement services. With an elegant and sophisticated style of graphics, DTLAvillage is an attention-getting platform for social networking between businesses and individuals seeking to market themselves. Our motto is, “Know Thy Businesses, Know Thy Neighbors, and Know Thy Parties…”

It is no question that the site is a forum to build a tight-knit community and thus creates a sense of pride by promoting and connecting businesses, tourists, and residents. Our public relations campaign enhanced the image of a variety of businesses featured on DTLAvillage with services that include: published articles, banner headlines, ad pitches, media production, profiles, photography, and commercials.

Through Omniblue Marketing, our client achieved heightened visibility and enhanced awareness of the wonders of their great city. In addition, we consistently maintain market awareness with our highlights, blog posts, updates, newsletters, and flyers to increase prospective clients and referral sources.

www.dtlavillage.com