Case Study: AQIYL Photography

“Awe-inspiring, edgy, and glamorous” have been one of the many praises used to describe the artful images produced by AQIYL Photography. Working with them, we were asked to build a loyal customer base on a larger scope through our knowledge of social media, online communities, and word of mouth marketing.

Our team of experts started by connecting with online communities through site bloggers, message boards, and discussion groups in gathering opinions and answers from consumers. What we found is a behemoth driving force online that attracts a large number of customers to deals, discounts, and promotions. Products linked with art, creativity, and innovation achieve greater exposure when targeted to these online communities.

With this knowledge in mind, we provided AQIYL Photography with audience interaction by leveraging local market daily deal sites like Groupon. The outcome was overwhelmingly positive as AQIYL Photography benefited from a growing number of clients and raved reviews. The first ad was featured and sold to 385 clients, and the second was even greater at 415 clients with a three-month time interval between each feature. We reinforced the brand and communication points by providing them with marketing materials and top-market positioning.

Today, AQIYL Photography is a top merchant in the Los Angles Metropolitan Area. In addition, we are currently in the process of partnering with Google Plus, Amazon Local, and Living Social to extend the visibility and enhance selling opportunity to AQIYL Photography’s market base.

www.aqiyl.com

Case Study: New Skincare by Dr. Owusu

Our client wants to increase awareness of her brand among luxury consumers, increase retail sales, expand distribution, and introduce new products to consumers and retailers. OmniBlue implemented a product development program and public relations campaign that would establish the company as a high-end beauty line. For this to happen, we had to reposition the skin care line, change the name of the product, develop a fresh logo concept, and redesign the packaging.

By changing the name from Jackie’s to Dr. Owusu, we position the company’s founder as an authority in skin care and the “art of indulging”. We decreased the number of products from 135 to a focus of 30. To make the brand more cohesive, we grouped the products together e.g., Revitalizing represents the skin treatments, Renue is for the facial care, Rejuvenate is the bath and body, and Hair Vitamins represents the hair products. Still in the development stage of the program, we noticed a new found interest from luxury retail reps and buyers.  We will launch a new website to showcase the new skincare and the haircare lines.

Once the development stage is complete, we will move to the public relation’s campaign. We are in the process of creating a luxury list of retailers, magazine editors, bloggers, talkshow hosts that we will send a beauty package to secure for media consideration or product placement. As a result, we should increase brand awareness and create brand loyalty.

www.drowususkincare.com