Case Study: New Skincare by Dr. Owusu

Our client wants to increase awareness of her brand among luxury consumers, increase retail sales, expand distribution, and introduce new products to consumers and retailers. OmniBlue implemented a product development program and public relations campaign that would establish the company as a high-end beauty line. For this to happen, we had to reposition the skin care line, change the name of the product, develop a fresh logo concept, and redesign the packaging.

By changing the name from Jackie’s to Dr. Owusu, we position the company’s founder as an authority in skin care and the “art of indulging”. We decreased the number of products from 135 to a focus of 30. To make the brand more cohesive, we grouped the products together e.g., Revitalizing represents the skin treatments, Renue is for the facial care, Rejuvenate is the bath and body, and Hair Vitamins represents the hair products. Still in the development stage of the program, we noticed a new found interest from luxury retail reps and buyers.  We will launch a new website to showcase the new skincare and the haircare lines.

Once the development stage is complete, we will move to the public relation’s campaign. We are in the process of creating a luxury list of retailers, magazine editors, bloggers, talkshow hosts that we will send a beauty package to secure for media consideration or product placement. As a result, we should increase brand awareness and create brand loyalty.

www.drowususkincare.com

Behind the Scenes – Twilight

As told by Richard Kidd (Visual Effects Supervisor)

The Situation

The opening of the movie consisted of a dramatic scene where the Cullen family is hunting for food. The scene starts off with a deer in the forest that darts off through the trees after it realizes its being hunted. Edward Cullen then surprises the deer from behind a tree and takes it down. The scene evolved from the pre-production to the post-production phase, and as a result needed to be completely fabricated to bring the director’s vision to life.

How we thought about it

The focus of this shot was the moment of impact, where Edward hits and takes down the deer. We had footage of a deer jumping over a log into an opening, and we had footage of Edward jumping from behind a tree. We had to marry the two clips to create one consistent and dramatic opening film moment. Our company brainstormed a method for achieving this. We created previs that used morphing techniques to imitate the impact. Although effective, the shot still was missing some 3D deformations. We decided to create a 3D deer, and animate it through and after the moment of impact, and composite it into the shot.

View Twilight Movie Trailer