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Case Study: DTLA Village

August 12, 2011 case studies, spotlight
Case Study: DTLA Village

A city can be a stranger to its inhabitants. Even with user friendly search engines and social networking sites, people are still faced with the unique challenge of not feeling connected to the place they live in and the people around them.

Our team of creative specialists know exactly how to conquer those challenges. In developing and implementing marketing and public relations programs for DTLAvillage, we have been instrumental in revitalizing the community of Downtown Los Angeles.

By providing our client with extensive market research, interviews, and a focus on the needs of the people and businesses in DTLAvillage, we have come up with a way to build a new city identity through our website development and enhancement services. With an elegant and sophisticated style of graphics, DTLAvillage is an attention-getting platform for social networking between businesses and individuals seeking to market themselves. Our motto is, “Know Thy Businesses, Know Thy Neighbors, and Know Thy Parties…”

It is no question that the site is a forum to build a tight-knit community and thus creates a sense of pride by promoting and connecting businesses, tourists, and residents. Our public relations campaign enhanced the image of a variety of businesses featured on DTLAvillage with services that include: published articles, banner headlines, ad pitches, media production, profiles, photography, and commercials.

Through Omniblue Marketing, our client achieved heightened visibility and enhanced awareness of the wonders of their great city. In addition, we consistently maintain market awareness with our highlights, blog posts, updates, newsletters, and flyers to increase prospective clients and referral sources.

www.dtlavillage.com

Case Study: Silo Vodka Bar

August 10, 2011 NEWS, spotlight
Case Study: Silo Vodka Bar

On a sweltering summer day, the taste of chilled Vodka emanates like a refreshing breeze from the heart of Los Angeles in a place called SILO Vodka Bar. In partnering up with Silo, we were asked to present a full fledged marketing campaign to execute their grand opening and consistently ignite a loyal customer base.

We began our journey with Silo by building their brand, logo, flyers, menus, and business cards with an innovative vision in mind. Then, we provided them services in graphic design and web development that captured their unique identity with class. Through our multi-media team, we offered our client their own videography and identity concept for the entire bar. The style of the bar is that of a Vodka museum meets taste. Such is the discovery of most clients that find a lofty, hip, intelligent, and sophisticated feel in Silo Vodka Bar.

To drive customer acquisition, we leveraged the power of social media marketing and launched our public relations program to distinguish Silo in a saturated market place. We provided Silo with continued market research that identified buyer values and enhanced their story with our marketing materials.

With the imaginative allure we have created, Silo Vodka Bar is proven to be the ideal place of escapism from the world on any given night.

www.silodtla.com